In what looks like a firesale, Call Genie has acquired US-based mobile analytics and advertising network company VoodooVox, which has raised a ton of venture capital from investors like Apax Partners, Softbank Capital, Steamboat Ventures (Disney), Berkshire Capital Investors and Village Ventures.

VoodooVox provides demographic information on phone calls and mobile ad traffic in real-time, enabling companies to gain insights into their call volume and mobile application activity.